Perfect Apology Tool Kit

Letter of Apology To Customer

Dear [Customer's Name],

I am writing to express my sincere apologies on behalf of [your company name] for the recent incident that has caused you inconvenience and dissatisfaction. Please allow me to provide you with a detailed account of the situation, as I understand it.

On [specific date or period], we believe that you experienced an issue with our [name the product or service in question and describe the specific situation or problem that occurred]. I must acknowledge that the [name of product or service] you received did not meet the standards we pride ourselves on.

This was undoubtedly distressing, and I want to assure you that we take this whole matter very seriously.

We take full responsibility for the errors and shortcomings on our end that led to this unfortunate incident, the poor experience you had, and the frustration it caused. Our priority has always been to deliver the highest quality products and/or services to our customers.

We strive to ensure complete customer satisfaction, and we deeply regret that we fell short of this standard in your case. With that said, I am deeply sorry for any inconvenience, frustration, or inconvenience this may have caused you.

I genuinely regret that we let you down and failed to meet your expectations. Please know that we are committed to making the necessary improvements to ensure such issues do not happen again in the future.

Your trust in our company means a great deal to us, and we hope that you can forgive us for this unfortunate incident. We understand that we have damaged our relationship with you, and we are taking immediate steps to rectify the situation. We will [Describe the steps you are taking to make amends, such as offering a refund, replacement, or other appropriate actions].

Your satisfaction is our priority, and we are determined to regain your trust.

Once again, I am sincerely sorry for the negative experience you've had with us. We value your business and you as a customer.

If you have any further concerns or suggestions, please do not hesitate to reach out to us. * Optional sentence follows * If you would like to discuss this matter with me specifically, please feel free to contact me directly at [Your Phone Number] or [Your Email Address].

We genuinely appreciate your continued support and promise to serve you better in the future.

Thank you for bringing this matter to our attention, and we look forward to the opportunity to make things right for you.


[Your Name]
[Your Title]
[Your Contact Information]

Want more? On our main website, we have a full article on how to write a customer apology letter ⇗ and a sample customer service apology letter ⇗ that you can tailor to your situation.

With guidance and tips for each element needed throughout the letter, you can truly make them your own.

In case your letter of apology is related specifically to a mistake or bad service, our main site also offers the following:

Apology Letter for a Mistake ⇗
Apology Letter for Bad Service ⇗

Finally, you can stay here and return to the Full Directory of Apology Letters in our Tool Kit.