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Perfect Apology Tool Kit

2 Business Apology Letter to Customer Examples


Below are two versions of the same business apology letter to a customer. The first is longer and allows for more detail while the second letter is a concise version of the same apology provided for your convenience.


Subject: Sincere Apology and Commitment to Improvement

Dear [Customer's Name],

I hope this letter/email finds you well. I am writing to express our sincere apologies for the poor experience you recently suffered with [specific product/service/interaction]. At [Your Company Name], we deeply regret any frustration or inconvenience this may have caused you.

After receiving your feedback and investigating the matter, we have found that our service fell short of the high standards we aim to uphold. We take full responsibility for the lapse and want to assure you that we are treating this incident with the utmost urgency.

We understand the impact this has had on your experience with us, and for that, we are truly sorry. Customer satisfaction is our top priority, and we are committed to rectifying the situation promptly.

In light of this, we have implemented immediate corrective measures to address the root cause of the issue and prevent any recurrence. Our team is undergoing additional training to ensure a comprehensive understanding of our customer's needs, and we are reinforcing our quality control processes to uphold the standards you rightfully expect.

As an expression of our commitment to making amends, we would like to offer [specific compensation, discount, or gesture]. Please be assured that your satisfaction is of the utmost importance to us, and we are dedicated to earning back your trust.

We understand that it may take some time to rebuild the confidence you have placed in us. Please know that your experience is not reflective of the service we aim to provide, and we are determined to make things right.

Once again, we apologize for any inconvenience this may have caused you and appreciate your understanding as we navigate through this situation.

We value your feedback immensely. It serves as a catalyst for positive change within our organization. If there are any further concerns or if you have additional comments, please feel free to reach out to us directly.

Thank you for your patience, and we look forward to the opportunity to demonstrate our commitment to your satisfaction.

Sincerely,

[Your Name]
[Your Position]
[Your Company]
[Your Email Address]
[Your Telephone Number]


Business Letter: Customer Apology Version #2

Subject: An Apology and a Commitment to Improve

Dear [Customer's Name],

We're sorry for the inconvenience you experienced with [specific product/service/interaction]. We take full responsibility for the lapse and want to assure you that we are treating this incident with the utmost urgency.

We have implemented immediate corrective measures to prevent any recurrence. As an expression of our commitment to making amends, we would like to offer [specific compensation, discount, or gesture]. Your satisfaction is of the utmost importance to us, and we are dedicated to earning back your trust.

If you have any additional insights or suggestions, we encourage you to share them with us. We are earnestly working to rebuild your confidence in us.

Once again, we apologize and appreciate your understanding. If you have further concerns or feedback, please feel free to reach out to us directly.

Thank you for your patience, and we look forward to the opportunity to demonstrate our commitment to your satisfaction.

Sincerely,

[Your Name]
[Your Position]
[Your Company]
[Your Email Address]
[Your Telephone Number]


If you'd like to read the email equivalent version of this business apology letter to a customer use our sample customer apology email template instead.

Looking for guidance on how to write an effective apology letter?

We've got you covered on our main site with this article on how to write an apology letter ⇗. It offers a general apology letter template, do's and don'ts, tips, FAQs and several letter openings and closings that you can easily copy and paste into your own customer apology letter.

Or, return to the Full Directory of Apology Letters in our Tool Kit.